The sound of our voices, including its pitch, accent and inflection, has all sorts of subtle effects on how we are perceived by other people. When it comes to advertising messages, female voice may have the upper hand in soothing and persuading consumers. In fact, the advertising influences the impression role-appropriate behaviours for both genders, affecting the popular perception of what makes a successful male or female. For example, commercials about cosmetics further the notion that women’s responsibility is to remain attractive forever. Female voices are easier to understand for most people. Female voices sound more convincing and sound less bossy and more appealing. Male voice implies authority and importance; whereas, female voice implies benevolence and support. Moreover, people are more willing to follow the instructions from a female voice compared to a male voice, and it is a great opportunity for companies to promote their product or services.